Mercedes-Benz launches five new premium cars


Mercedes-Benz launches five new premium cars and Mercedes-AMG sports car brand

Mercedes-Benz Thailand is set to excite the luxury car scene by introducing five stunning models from every product category of the premium car brand -the new C-Class BlueTEC HYBRID in CKD form, the new CLA Shooting Brake, the new GLE-Class Coupé, the new V-Class, and the new Mercedes-AMG GT S.


Mr. Michael Grewe, President and CEO of Mercedes-Benz (Thailand) Limited, said: “To reiterate our leadership in the premium segment of the car market, Mercedes-Benz constantly introduces innovative products to address all needs and lifestyles of customers while upholding ‘The Best’ philosophy that echoes our brand values of ‘Fascination’ and ‘Perfection’. Here, at the 36th Bangkok International Motor Show, Mercedes-Benz’s stand exudes the ‘Modern Luxury’ design concept that we used recently at the Paris Motor Show. The introduction of this exhibition pavilion in Thailand marks the Asia debut of this new stand design concept.            Our new exhibition stand uses a construction material called lamella to create                  a ‘Silver Flow’ that visualizes elegance and dynamism of cars by Mercedes-Benz.             It is also equipped with well-designed light and sound techniques that serve as ambience to bring out the distinctive characters of the five new cars we are launching at this show.”


“Our exhibition booth is divided into 6 zones including a zone for cars in the NGCC (New Generation Compact Car) category, a zone for cars in the Contemporary Luxury category, a zone for cars in the Dream Car Category, a zone for AMG & AMG Sport models, and a zone for models equipped with our eco-friendly                      BlueTEC HYBRID technology. At Mercedes-Benz we are proud to highlight the fact that we can present Thai customers with a complete line of our BlueTEC HYBRID models in the Contemporary Luxury category (the C, E, and S-Class). We also have a zone set to exhibit our highlight models including the Mercedes-AMG GT S and the new GLE-Class Coupé,” continued Mr. Grewe.


Mr. Martin Schulz, Vice President of Sales and Marketing, added:  “The Bangkok International Motor Show this year sees Mercedes-Benz making another all-time record of new cars launched in one event, with five new models being launched across all product categories from our brand. From the  New Generation Compact Car (NGCC) category, we are introducing the new CLA Shooting Brake five-door sports compact. In the Contemporary Luxury category we are presenting the completely knocked down (CKD) version of the new C-Class BlueTEC HYBRID and the new V-Class six-seater MPV. As for the Dream Car category, we are offering a perfect combination between sporty appeal of a coupé and the robust look of an SUV in our The new GLE-Class Coupé. In addition, our official launch of Mercedes-AMG in the Thai market will be marked by  the introduction of Mercedes-AMG GT S, the second sports car from this brand.”


The new C-Class BlueTEC HYBRID


The new C-Class BlueTEC HYBRID latest from the C-Class, enhances the Contemporary Luxury hybrid diesel category’s portfolio. With 2 exciting models;           C 300 BlueTEC HYBRID Exclusive and C 300 BlueTEC HYBRID AMG Dynamic,           both equipped with HYBRID Technology, the cars come with an excellent power control system which runs on a four-cylinder diesel engine with an electric motor. The automatic transmission ensures smooth driving operation, saving on                      fuel consumption and reduced pollution every time you slow down or stop the car.               The electric motor acts as a generator to convert kinetic energy into electrical energy stored in the lithium ion battery. When energy is required for the motor this is converted back to AC as it leaves the battery. These new vehicles also pass               the stringent emission standards for light-duty vehicles (Euro 6).


For exterior design, the new C-Class BlueTEC HYBRID represents a bold departure from its predecessor, with its striking and dynamic design portraying clarity and arousing emotions. Modern aesthetics inspired the car’s sensuous lines and surfaces, with the easily-sensed harmony and dynamism in it. The C 300 BlueTEC HYBRID Exclusive features a classic Saloon chrome radiator grille while the C 300 BlueTEC HYBRID AMG Dynamic gets a sporty grille with a central star in the center as well as other key features including AMG aerodynamic kit.         The interior has been meticulously designed to offer the highest level of luxury and comfort, but at the same time strongly maintaining a sporty finish. Its one-piece center console panel sweeps to the armrest, creating a modern and purist feel.            An innovative touchpad in the hand rest provides simple and intuitive operation of all head-unit functions, such as the MB Audio 20, through finger movements.


Another highlight in the C-Class is the C 200 Avantgarde. It is another premium model from Mercedes-Benz which outstandingly shines with Avantgarde Bodystyling kit, five-twin-spoke 17 inch light-alloy wheels, and a preinstalled   LED High Performance headlamp system for a superior driving experience at night. Reflections of both class and stylishness

can be seen in a spacious cabin with black ARTICO leather seats and a multifunction steering wheel.


  • C 200 Avantgarde priced at 2,590,000 THB
  • C 300 BlueTEC HYBRID Exclusive priced at 2,840,000 THB

  • C 300 BlueTEC HYBRID AMG Dynamic priced at 3,090,000 THB


The new CLA Shooting Brake


The new CLA 250 Shooting Brake AMG Sport is a new five-door sport compact with a distinctive unlike-the-other design. The exterior is strikingly appealing with sharply defined bodylines and the famous diamond radiator grille with  Mercedes-Benz’s logo which is exactly matched with the preinstalled AMG sport package. This includes AMG bodystyling kit (front and rear apron, side sill panels), a sporty diffuser in vehicle colour, a two-pipe exhaust system with rectangular tailpipes in polished stainless steel, perforated front brake discs           and brake calipers with “Mercedes-Benz” letting, 18-inch AMG multi-spoke light alloy wheels, and the new electronically-operated panoramic sliding sunroof.         Apart from all these highlights, many other detailed elements of the new CLA Shooting Brake such as a long bonnet, a sleek greenhouse, narrow window line with frameless side windows, and an elongated coupé-style roof also set the new CLA Shooting Brake apart from other vehicles.


The interior of our new five-door sport compact derives a very special quality feel from the modern design and chosen materials, as well as preinstalled special equipment. The new CLA Shooting Brake features black ARTICO leather and DINAMICA microfibre sport seats with red topstitching, a three-spoke sports multifunction steering wheel with red contrasting topstitching, and black DINAMICA microfibre door panels. For the ride’s enjoyment and convenience,             we offer the MB Audio 20 entertainment system, which supports radio and CD, as well as an eight-inch free-standing display for the infotainment system preinstalled with an SD-card navigation system. To conjure an individual atmosphere, our LED ambient lighting system is also included. Twelve color schemes are available to suit taste and mood in the interior.


Spaciousness is one of the strengths of the Shooting Brake models by Mercedes. The cabin of the new CLA 250 Shooting Brake AMG Sport features many equipment packages including the semi-electronically operated EASY-PACK tailgate package. With this package, the tailgate can be opened or closed with a push of         a button at the tailgate, the driver’s seat control panel, or the key. Furthermore, variability and consequently functionality are also increased significantly               as the rear seats can be adjusted into a 1/3 spilt or a 2/3 split in seconds. The new CLA 250 Shooting Brake AMG Sport’s load compartment capacity ranges from 495 to 1,354 litres, which is the largest in comparison with other premium estates. Today’s drivers can rely on the new CLA Shooting Brake’s capaciousness as they can pack bulky sporting gear or key business apparatus.


The new CLA Shooting Brake is powered by a 4–cylinder in-line petrol turbo engine with intercooler with a displacement of 1,991 cc. The engine develops 211 HP at 5,500 rpm, with maximum torque of 350 Nm at 1,200-4,000 rpm. Acceleration from zero to 100 km/h is in 6.9 and the top speed is 240 km/h. approximate fuel consumption rate is from 17.5 to 18.2 km/l. The engine is combined with   the 7G-DCT automatic transmission set with steering-wheel gearshift paddles.    The new CLA 250 Shooting Brake AMG Sport is priced at 2,890,000 THB.


The new GLE-Class Coupé


Combining two distinctive vehicle styles, the new GLE-Class Coupé is the latest addition to the family of Mercedes-Benz coupés. The sporty nature of a coupé dominates, imbued with the striking characteristics of a robust SUV. From the exterior, its silhouette signals dynamism and agility. The striking, sports-inspired radiator grille is flanked by three-dimensionally designed all-LED headlamps. The forward-sloping bonnet with its typical Mercedes power domes underscores the membership of the new GLE-Class Coupé in the line-up of particularly sporty Mercedes-Benz models. The new GLE-Class Coupé marketed in Thailand is the new GLE 450 AMG 4MATIC Coupé, which is distinguished by its radiator grill with central Mercedes star, LED Intelligent Light headlamps, Active Light System, and AMG sports accessories and equipment, including front and rear apron, 22-inch AMG 5-twin-spoke light-alloy wheels, and an electric panoramic sliding glass sunroof.


The interior echoes the modern luxury approach to design while staying true to the sporty mood and feel, thanks to its well-thought out combination of the finest materials. In terms of functionality, the three-seater rear seat bench can be adjusted or folded down in 1/3 or 2/3 split to increase capacity of the load compartment. Exceptional infotainment is guaranteed by the MB Audio 20 Radio-CD system,            8-inch display and the intuitive controller that support Garmin® in-car navigation system. The Ambient Lighting system enhances the pleasurable mood of the interior with three selectable colours.


On the technology front, the new GLE-Class Coupé highlights the Dynamic Select handling control system that offers five different transmission modes: Individual allows personal preferences in control strategies to be programmed and stored; Comfort provides smooth, pleasurable ride of a saloon; Slippery optimises the handling on surfaces with low friction coefficients; Sport and Sport+ turn the car into a sporty, dynamic vehicle. In addition, this new GLE-Class Coupé features the AIRMATIC air suspension with Adaptive Damping System (ADS) that variably adjusts its area of emphasis to road and driving conditions, and the sensor-based anti-overturn system.


The new new GLE-Class Coupé has a 2,996 cc V6 petrol engine bi-turbo with               9G- TRONIC that produces maximum output of 367hp at 5,500-6,000 rpm and maximum torque of 520 Nm at 1,800-4,000 rpm. It comes with 4MATIC permanent all-wheel-drive system. This car sprints from 0 to 100 km/h in 5.7 seconds and has a top speed of 250 km/h. The new GLE 450 AMG 4MATIC Coupé is priced at 7,990,000 THB.


The new V-Class


The new V-Class six-seater MPV combines spaciousness and exemplary functionality with the high-class appeal, comfort, efficient driving pleasure and safety that distinguish automobiles bearing the three-pointed star. The exterior features striking lateral bodylines that highlight the benefits of MPV’s platform: space and straightforwardness. Chamfered edges that go along with a large cabin windscreen on the rear, and its chromium frame, increase the van’s agile look and feel. The new V-Class’s Avant-Garde sporty grille, 19-inch alloy wheel as well as all-LED Intelligent Light System headlamps and tail lamps also help complement the eye-catching flair.


From a preinstalled multifunction steering wheel to cabin equipment for the use of passengers, the interior of the new V-Class - decorated with classic wooden details, piano black panels, black nappa leather - is simplicity with a subtle sense of modernity and optimization for daily life practicality. Best-in-class leather seats are well-stitched with precision and 3 colours ambient lighting ensure a pleasant journey for everyone on board.


In addition to generous space in the passenger compartment, the sense of spaciousness is emphasised with integration of a large electronic glass sunroof at the rear compartment and the large windscreen of the tailgate. For extra comfort and an unmatched level of luxury in comparison with other vehicles in the same class, the seating in the rear allows numerous configurations to meet any requirements. 4  ergonomically designed Captain Seats, crafted with finest materials, and a multi-purpose table on the center can be arranged to suit sophisticated needs of all passengers that are ergonomically designed and crafted with the finest materials for extra comfort and luxury unmatched by other vehicles in the same class. All the seats support mounting of a child safety seat. The passenger compartment features THERMOTRONIC and TEMPMATIC automatic climate control system, which enables three ventilation modes to offer individual climate control to each passenger. To ensure an ear-pleasing experience, a 640 W Burmester sound system with 15 speakers, bass reflex boxes, and a touchpad for the ease of use, is offered as a standard sound system.


In terms of technology, an exemplary standard of safety is ensured by totality of equipment and systems perfectly integrated for optimum safety and comfort of the driver and passengers, including Crosswind Assist and ATTENTION ASSIST as standard equipment. ADAPTIVE ESP® (Electronic Stability Program) provides dynamic stability and helps the driver keep control of the vehicle in critical conditions. Six front and side airbags provide optimum protection of both the driver and front passenger. ASR (Acceleration Skid Control) enhances traction for maximum stability especially on slippery or uneven road surfaces. In addition, BAS                  (Brake Assist) works in conjunction with ABS (Anti-lock Braking System) and EBD (Electronic Brake Force Distribution) for greater safety while driving comfort is enhanced by adaptive cruise control, 360° camera and automatic parking assist.


The new V 250 BlueTEC AVANTGARDE is powered by a four-cylinder bi-turbo in-line diesel engine with a displacement of 2,143 cc that develops 190 hp at 3,800 rpm and highest torque at 440 Nm at 1,400-2,400 rpm. The engine is matched to the 7G-TRONIC PLUS transmission system, resulting in the MPV’s capability to make 0-100 km/h acceleration in 9.1 seconds, a top speed of 206 km/h, and an average fuel consumption of 16.7 km/l. The new V250 BlueTEC AVANTGARDE         is priced at 5,490,000 THB.


Mercedes-AMG GT S


The Mercedes-AMG GT S is the second sports car developed entirely in-house by Mercedes-AMG to combine driving dynamics and first-class racetrack performance with superb everyday practicality and efficiency. Its exterior design embodies sportiness and emotion as an expression of sensual purity. The creative interaction of diverse design elements lends the coupé a superior, self-confident look: radiator grille with central Mercedes star, LED High Performance headlamps, 19-inch (front) and 20-inch (rear) AMG 10-spoke Titanium Grey light-alloy wheels, extendable rear aerofoil, electric panoramic sliding glass sunroof, long bonnet with pronounced powerdomes, broad tail end with dramatic tapered effect, narrow window line with frameless side windows and arched roof line. The interior exudes modernity with nappa leather sports seats and AMG performance steering wheel in leather and DINAMICA microfibre upholstery. Both the seats and steering wheel come with electronic adjustment and memory function.


The body of the Mercedes-AMG GT S boasts an aluminium spaceframe with            an intelligent mix of steel and magnesium, which contributes to the car’s low kerb weight of 1,890 kilograms. The front mid-engine configuration makes for                         a beneficial weight distribution of 47:53 percent, which translates into extremely agile handling. Additionally, integration of the dry sump lubrication used in race cars also ensures the oil supply, even with high lateral forces.


A highlight technology feature in the Mercedes-AMG GT S is the AMG RIDE CONTROL sports suspension that lets the driver adjust the damping characteristics in three selectable modes: Comfort, Sport and Sport+. Others include ADAPTIVE BRAKE with HOLD and Hill-Start Assist functions, ATTENTION ASSIST, ESP,            cruise control and SPEEDTRONIC.


The Mercedes-AMG GT S sports a V8 biturbo engine with a displacement of              3,982 cc that develops 510hp at 6,250 rpm and 650 Nm at 1,750-4,750 rpm. With the engine mated to AMG SPEEDSHIFT DCT 7-speed sports transmission, the car sprints from a standstill to 100 km/h in just 3.8 seconds and has a top speed of 310 km/h. Fuel consumption is averaged at 10.4-10.6 km/l. In addition, it has already met the stringent Euro 6 fuel efficiency and emission standards.


The Mercedes-AMG GT S is priced at 14,900,000 THB.






  • 0 shared

Mercedes-Benz launches five new premium cars

Press Information Mercedes-Benz launches five new premium cars and Mercedes-AMG sports car brand