Siam Paragon and Siam Center Captivating Christmas Trees Bring the Joyous Holiday Spirit

The Ideaopolis create a joyous ambience around the venue by introducing sparkling Christmas trees and decorating the interior of shopping centers with eye-catching art decoration. Until January 3, 2016, the all-time favorite shopping centers will once again turn themselves into the photography hot spot where everyone enjoys taking selfie or groupie to capture the precious memory.


Chutima Kitprayoon, Visual Art and Decoration Director of Siam Piwat Co., Ltd., revealed, “In December each year, tourists from around the world flock to Siam Paragon, Siam Center and Siam Discovery as the top shopping destination that offer something for everyone. Many people shop for the perfect gifts at the leading flagship stores or beautiful party dresses at Thai and international fashion boutiques. Some get together with their friends and family to enjoy the flavorful food in the restaurants while others simply enjoy the festive ambience that lifts up their spirit. To fill the air with cheer this year, Siam Paragon and Siam Center place a large twinkling Christmas tree in front of both shopping centers and the interior glitters with beautiful art decoration that reflects the characteristic of each shopping center.


            Siam Paragon has claimed this year's crown as one of the world's most photographed locations on Instagram. To celebrate the season of joy and 10 years of its success, the world-class shopping complex hosts an event called “Siam Paragon 10th Anniversary: The Prismatic Phenomenal”, which welcomes both local and international shoppers to join 10 exciting activities throughout 10 weeks. The design of luxurious and sparkling Christmas tree therefore draws the inspiration from this grand celebration and the shape of shining diamond.


            “Siam Paragon 10th Anniversary: The Prismatic Phenomenal” Christmas tree was 10-meter-tall formation of clear and sparkling glass in various sizes. Each twist represents the dynamic movement and symbolizes the flawless diamond like Siam Paragon, the world-class shopping destination in the heart of Bangkok.


Siam Center, the Ideaopolis that combines endless imagination in arts, sciences, technology and lifestyle, adds the festive vibe by displaying the chic art installation under the theme of “The Factory of Idea”. Throughout these years, Siam Center has served as the factory of idea that always inspires the people through not only rotating exhibitions at Idea Avenue and the decorative items around the place, but also special collection like Absolute Siam, which is exclusively available at Siam Center. So, Siam Center’s role in idea sparking becomes the key concept of Christmas decoration this year.


“The Factory of Idea” art installation is brought to life by the talented creative team of Siam Piwat Co., Ltd. Various types of materials like wood, steel and mirror in festive colors such as white, red, gold and black, are used to project the image of factory. Adding liveliness to this masterpiece, gears are installed to enhance the movement and turn it into a living art. The statement piece is the inspirational Christmas tree made of glass and bulbs to represent various ideas that sparkle in the dark and spread the joy to everyone.


Siam Paragon and Siam Center will inspire and bring joy to everyone during the festive season this year with the sparkle and twinkle “Siam Paragon 10th Anniversary: The Prismatic Phenomenal” Christmas trees at Siam Paragon and “The Factory of Idea” art installation at Siam Center.

  • 0 shared

Siam Paragon and Siam Center Captivating Christmas Trees Bring the Joyous Holiday Spirit

To make this holiday season an experience to remember, Siam Paragon - World Class Shopping Destination and Siam Center